RESUME

 
Professional ​
Info​​
Building Engaging Content Experiences
 
Enterprise Content Strategy Lead, writer, and user experience advocate with a history of success using written communication, research, and social media as a bridge between brand awareness, audience engagement, and product development.
 
Passionate about combining content and social strategies to create delightful user experiences, cultivating conversations with consumers to build brand advocacy, and positively impact KPIs, including Search Engine Optimization (SEO), Net Promoter Scores (NPS) and overall customer satisfaction.
 
Member: Women Talk Design and Content Strategy Los Angeles
Work​
Experience​
Enterprise Content Strategist, Anthem (Consultant)

​January 2018 - Present

 

Enterprise content strategist focused on creating seamless content and user experience journeys to increase conversions and reduce abrasion for Anthem’s Medicare audience, as well as the Medicaid Provider audience. Work with Product, SEO, UX, Compliance, and other partners to define holistic user experiences and to inform requirements for scrum teams, including the creation of content models for development.

Senior Content Strategist, Practice Lead (Consultant)
Kaiser Permanente

​2015 - 2018

 

Senior-level content strategist leading the establishment of an enterprise-wide content strategy practice at Kaiser Permanente, one

of America’s leading health care providers.

Coordinating a team of content strategists who, working in collaboration with UX, IA, Marketing, User Research, and CMS team members, apply strategic thinking to deliver thoughtful content solutions that balance business goals with user needs, while establishing business-wide processes for content governance, including responsive best practices and content re-use.

Content Strategist | UX - Sensis

​2013 - 2015

 

Successfully established in-house content strategy practice within the agency's digital experience group. Worked closely with visual design and user experience, implementing and executing strategies using a variety of content types to build experiences across client information channels that are both engaging and useful. 

Applied proven methodologies to help clients understand how to create and curate content that met both business goals and the needs of users, establishing benchmarks to help define meaningful outcomes, and in some cases, simultaneously managing and meeting stringent regulatory requirements.

 

 

Content Strategist | UX and Engagement - Freelance

​2012 - 2013

 

Holistic content strategist and user engagement specialist, providing digital strategy, editorial and copywriting solutions to creative agencies and large consumer-facing websites, with a focus on enhancing the consumer experience.

 

Creation of and adherence to editorial style and tone consistent with the brand story to support and increase engagement across digital platforms.

 

 

Product Manager | UX and Engagement - YP.COM

​2008 - 2012

 

Built and implemented an online community as an insight tool to augment usability testing, research, and product innovation. Created an engagement strategy to build brand loyalty and recognition among members, while gleaning actionable insights on products and features.  Also conducted onsite testing in a dedicated usability lab to inform and improve product development.

 

As a product owner and user advocate, applied creative, strategic and analytical skills to create and ship consumer products for web and mobile properties including YP.COM and YPmobile for iOS and Android.

 

Senior Writer | Content - YELLOWPAGES.COM

​2006 - 2008

 

As part of the Consumer Experience team, developed and executed content strategies based on business objectives, balancing SEO and usability for comScore Top 50 consumer-facing, local search Web site and related mobile apps. Collaborated on site-wide content initiatives with cross-functional teams and recommended third-party content providers for procurement.

Skills and Tools

Agile

Confluence

Content Audits

Content Inventories

Content Migrations

Content Modeling

Custom CMS

Drupal

GatherContent

HTML (Basic)

Human-Centered Design

Human-Computer Interaction

Interaction Design Foundations

JIRA

Oracle WCS

SharePoint

Social Psychology

Style Guides

User Experience 

User Research

WCAG 2.1 Standards

Web Accessibility

Education
Rutgers, The State University of New Jersey -
New Brunswick, NJ

BA - Sociology

 

UCLA Extension - Los Angeles, CA

Certification - Journalism, Print & Broadcast

 

Coursera
  • Social Psychology

  • Human-Computer Interaction

  • Content Strategy for Professionals: Engaging Audiences for Your Organization

 

Mobile

626.864.4034

 

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