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Resume

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Professional ​
Info​​
Collaborative Content Leader and Practice-Builder

I play a pivotal role in design and product organizations, helping to build, lead, and scale UX-focused content practice operations. I work closely with cross-functional teams and departmental partners, fostering alliances that build trust and promote collaboration. I focus on creating valuable, usable, accessible content that converts the curious into customers.

 

As a mentor, coach, and manager, I lead content teams in creating contextually appropriate and seamless user experiences.

One of my key roles is in establishing process frameworks and ways of working that help maintain business objectives and significantly improve time to market for features, products, and services, instilling confidence in the effectiveness of my strategies.

Book Synopsis: Rosenfeld Media
CV Portfolio: ClearVoice
Speaker Profile: Women Talk Design

 
Work​
Experience​
Principal Designer | UX Content
Walmart Health & Wellness
2023 - Present
 

Building a content practice that shapes omni-channel, customer-facing experiences across Walmart’s health and wellness portfolio. Creating tools, frameworks, and content principles to help guide and support cross-functional partners in a highly regulated, privacy-driven space.


Senior Manager, Design | UX Content Strategy
Walmart+ 

2021 - 2023

 

End-to-end product content strategist, responsible for building a team and creating processes to guide the creation of content that shapes and supports the Walmart+ member experience. 

Senior Content Strategist | Practice Lead
Agile Six Applications
2020 - 2021

Supported VA.GOV's Digital Experience Front End Office improved authoring experience for content editors migrating from a TeamSite legacy system to Drupal CMS. 

Enterprise Content Strategist
Anthem, Inc.
2018 - 2020

 

Created content solutions that supported seamless user experience journeys, while increasing conversions and reducing abrasion for users of Anthem’s Medicare and Medicaid websites, including shoppers, members, and providers. 

Content Strategy Practice Lead
Kaiser Permanente

​2015 - 2018

 

Led a UX-focused content strategy practice, providing direction and oversight for collaborative processes with multi-disciplinary colleagues to facilitate delivery of thoughtful content solutions. 

Content Strategy Lead | UX
Sensis

​2013 - 2015

 

​Built a content strategy practice to augment an established agency digital experience team. Instituted an end-to-end process framework to enhance collaboration among UX and other disciplines, both in-agency and with clients.

 

 

Content Strategist | UX and Engagement
Freelance

​2012 - 2013

 

Holistic content strategist and user engagement specialist, providing digital strategy, editorial and copywriting solutions to creative agencies and large consumer-facing websites. 

 

Product Manager | UX and Engagement
YP.COM

​2008 - 2012

 

Built and implemented an online community as an insight tool to augment usability testing, research, and product innovation.

Skills and Tools

Agile

Confluence

Content Audits

Content Inventories

Content Migrations

Content Modeling

Custom CMS

Drupal

Figma

GatherContent

Github

HTML (Basic)

Human-Centered Design

Human-Computer Interaction

Interaction Design Foundations

JIRA

Oracle WCS

SharePoint

Sketch

Social Psychology

Style Guides

User Experience 

User Research

WCAG 2.1 Standards

Web Accessibility
Zeplin

Education
Rutgers, The State University of New Jersey -
New Brunswick, NJ

BA - Sociology

 

UCLA Extension - Los Angeles, CA

Certification - Journalism, Print & Broadcast

 

Coursera
  • Social Psychology

  • Human-Computer Interaction

  • Content Strategy for Professionals: Engaging Audiences for Your Organization

 

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