Resume

 
Professional ​
Info​​
Building Engaging Content Experiences
 

As an Enterprise Content Strategist, I help organizations identify and articulate the tactical content components needed across digital and traditional channels to create and inform a single set of content guidelines to support engaging user experiences.


Working closely with multidisciplinary teams of UX designers, developers, product and project managers, I help balance meeting user needs with a framework for creating and maintaining strategic content that also supports business goals.

Book Synopsis: Rosenfeld Media
Speaker Profile: Women Talk Design
CV Portfolio: ClearVoice
Work​
Experience​
Senior Manager, Design | UX Content Strategy
Walmart

2021 - Present

 

End-to-end product content strategist, responsible for guiding the creation of content that shapes and supports the Walmart+ member experience. 

Senior Content Strategist | Practice Lead
Agile Six Applications
2020 - 2021

Supported VA.GOV's Digital Experience Front End Office improved authoring experience for content editors migrating from a TeamSite legacy system to Drupal CMS. 

Enterprise Content Strategist
Anthem, Inc.
2018 - 2020

 

Created content solutions that supported seamless user experience journeys, while increasing conversions and reducing abrasion for users of Anthem’s Medicare and Medicaid websites, including shoppers, members, and providers. 

Content Strategy Practice Lead
Kaiser Permanente

​2015 - 2018

 

Led a UX-focused content strategy practice, providing direction and oversight for collaborative processes with multi-disciplinary colleagues to facilitate delivery of thoughtful content solutions. 

Content Strategy Lead | UX
Sensis

​2013 - 2015

 

​Built a content strategy practice to augment an established agency digital experience team. Instituted an end-to-end process framework to enhance collaboration among UX and other disciplines, both in-agency and with clients.

 

 

Content Strategist | UX and Engagement
Freelance

​2012 - 2013

 

Holistic content strategist and user engagement specialist, providing digital strategy, editorial and copywriting solutions to creative agencies and large consumer-facing websites. 

 

Product Manager | UX and Engagement
YP.COM

​2008 - 2012

 

Built and implemented an online community as an insight tool to augment usability testing, research, and product innovation.

Skills and Tools

Agile

Confluence

Content Audits

Content Inventories

Content Migrations

Content Modeling

Custom CMS

Drupal

Figma

GatherContent

Github

HTML (Basic)

Human-Centered Design

Human-Computer Interaction

Interaction Design Foundations

JIRA

Oracle WCS

SharePoint

Social Psychology

Style Guides

User Experience 

User Research

WCAG 2.1 Standards

Web Accessibility

Education
Rutgers, The State University of New Jersey -
New Brunswick, NJ

BA - Sociology

 

UCLA Extension - Los Angeles, CA

Certification - Journalism, Print & Broadcast

 

Coursera
  • Social Psychology

  • Human-Computer Interaction

  • Content Strategy for Professionals: Engaging Audiences for Your Organization