Building Engaging Content Experiences
As an Enterprise Content Strategist, I help organizations identify and articulate the tactical content components needed across digital and traditional channels to create and inform a single set of content guidelines to support engaging user experiences.
Working closely with multidisciplinary teams of UX designers, developers, product and project managers, I help balance meeting user needs with a framework for creating and maintaining strategic content that also supports business goals.
Book Synopsis: Rosenfeld Media
Speaker Profile: Women Talk Design
CV Portfolio: ClearVoice
Senior Manager, Design | UX Content Strategy
2021 - Present
End-to-end product content strategist, responsible for guiding the creation of content that shapes and supports the Walmart+ member experience.
Senior Content Strategist | Practice Lead
Agile Six Applications
2020 - 2021
Supported VA.GOV's Digital Experience Front End Office improved authoring experience for content editors migrating from a TeamSite legacy system to Drupal CMS.
Enterprise Content Strategist
2018 - 2020
Created content solutions that supported seamless user experience journeys, while increasing conversions and reducing abrasion for users of Anthem’s Medicare and Medicaid websites, including shoppers, members, and providers.
Content Strategy Practice Lead
2015 - 2018
Led a UX-focused content strategy practice, providing direction and oversight for collaborative processes with multi-disciplinary colleagues to facilitate delivery of thoughtful content solutions.
Content Strategy Lead | UX
2013 - 2015
Built a content strategy practice to augment an established agency digital experience team. Instituted an end-to-end process framework to enhance collaboration among UX and other disciplines, both in-agency and with clients.
Content Strategist | UX and Engagement
2012 - 2013
Holistic content strategist and user engagement specialist, providing digital strategy, editorial and copywriting solutions to creative agencies and large consumer-facing websites.
Product Manager | UX and Engagement
2008 - 2012
Built and implemented an online community as an insight tool to augment usability testing, research, and product innovation.
Skills and Tools
Interaction Design Foundations
WCAG 2.1 Standards
Rutgers, The State University of New Jersey -
New Brunswick, NJ
BA - Sociology
UCLA Extension - Los Angeles, CA
Certification - Journalism, Print & Broadcast
Content Strategy for Professionals: Engaging Audiences for Your Organization