Resume
Professional
Info
Collaborative Content Leader and Practice-Builder
I play a pivotal role in design and product organizations, helping to build, lead, and scale UX-focused content practice operations. I work closely with cross-functional teams and departmental partners, fostering alliances that build trust and promote collaboration. I focus on creating valuable, usable, accessible content that converts the curious into customers.
As a mentor, coach, and manager, I lead content teams in creating contextually appropriate and seamless user experiences.
One of my key roles is in establishing process frameworks and ways of working that help maintain business objectives and significantly improve time to market for features, products, and services, instilling confidence in the effectiveness of my strategies.
Book Synopsis: Rosenfeld Media
CV Portfolio: ClearVoice
Speaker Profile: Women Talk Design
Work
Experience
Principal Designer | Content
Walmart Health & Wellness
2023 - Present
Building a content practice that shapes omni-channel, customer-facing experiences across Walmart’s health and wellness portfolio. Creating tools, frameworks, and content principles to help guide and support cross-functional partners in a highly regulated, privacy-driven space.
Senior Manager, Design | Content Strategy
Walmart+
2021 - 2023
End-to-end product content strategist responsible for building a team and creating processes to guide the creation of content that shapes and supports the Walmart+ member experience.
Content Strategy Lead
Agile Six Applications
2020 - 2021
Supported VA.GOV's Digital Experience Front End Office improved authoring experience for content editors migrating from a TeamSite legacy system to Drupal CMS.
Content Strategist | Government Business Division
Anthem, Inc.
2018 - 2020
Created content solutions that supported seamless user experience journeys, while increasing conversions and reducing abrasion for users of Anthem’s Medicare and Medicaid websites, including shoppers, members, and providers.
Content Strategy Lead
Kaiser Permanente
2015 - 2018
Led a UX-focused content strategy practice, providing direction and oversight for collaborative processes with multi-disciplinary colleagues to facilitate delivery of thoughtful content solutions.
Content Strategy Lead
Sensis
2013 - 2015
Built a content strategy practice to augment an established agency digital experience team. Instituted an end-to-end process framework to enhance collaboration among UX and other disciplines, both in-agency and with clients.
Skills and Tools
Agile
Confluence
Content Audits
Content Inventories
Content Migrations
Content Modeling
Custom CMS
Drupal
Figma
GatherContent
Github
HTML (Basic)
Human-Centered Design
Human-Computer Interaction
Interaction Design Foundations
JIRA
Oracle WCS
SharePoint
Sketch
Social Psychology
Style Guides
User Experience
User Research
WCAG 2.1 Standards
Web Accessibility
Zeplin
Education
Rutgers, The State University of New Jersey -
New Brunswick, NJ
BA - Sociology
UCLA Extension - Los Angeles, CA
Certification - Journalism, Print & Broadcast
Coursera
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Social Psychology
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Human-Computer Interaction
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Content Strategy for Professionals: Engaging Audiences for Your Organization