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Your agency or enterprise has decided to add content strategy to complement its digital experience capabilities. Perhaps you’re the UX lead charged with staffing and building the practice, or a solo content practitioner tasked with establishing a practice that can be adapted to accommodate content initiatives of all types and sizes.
Whatever the situation, From Solo to Scaled: Building a Sustainable Content Strategy Practice is your blueprint for creating a scalable, UX-focused content strategy practice–one that demonstrates the value that a robust practice brings to your organization, and to the creation of engaging digital experiences.
Natalie talks about her motivation for writing the book with Surfacing podcast hosts Lisa Welchman and Andy Vitale.