Sometimes, when the heuristic evaluations, content audits and style guides have been completed, concepts have been developed into workflows and wireframes, and visual designs begin to take shape, a content strategist has to roll up her sleeves and create content that delivers on the attributes of the brand. And other times? Well, it's just fun to flex the writing muscles and create content that shapes experiences for a variety of audiences.
Personalization and Content Strategy: Making a Case for Empathy
Unless you are a content strategist that influences the content journey across every touch point in a fully integrated ad campaign both in and out of home, there may not be much you can do to personalize the content seen by consumers in public spaces.
However, if your content strategy work influences things like seasonal content, email, and other digital touch points, I’m crazy enough to think that there are opportunities for that content to be more empathetic and sensitive to the individual needs of those who consume it.
Content Strategy for Southern California
An "Intro to Content Strategy" presentation designed for and presented to members of Innovate Pasadena's Friday Coffee Meet-up group, comprised of a cross section of members of Pasadena's tech and start-up community.
Conference Presentation Deck
This case study, presented at the 2011 Social Media & Community 2.0 Conference, demonstrated how AT&T Interactive (YP.COM) leverged an online community as extension of its on-site Usability Lab, to garner feedback on existing products and services.