Writing

Sometimes, when the heuristic evaluations, content audits, and style guides have been completed, concepts have been developed into workflows and wireframes, and visual designs begin to take shape, this content strategist has to roll up her sleeves and create content that delivers on the brand's attributes. At other times, it's just fun to flex the writing muscles and create content that shapes experiences for various audiences.

The following are samples of published articles from my ClearVoice portfolio, where you'll also find a wide variety of articles, content strategy projects, interviews, recent talks, and more showcasing the breadth and depth of my experience, all written or created by me.

Incorporating Service Design Into Content Marketing and Strategy

Content isn’t just for clicks and conversions — it’s the glue holding your entire service experience together.

When done right, content guides users through the funnel and through the service journey — from paying bills and booking appointments to troubleshooting issues and following up after installation.

And while brands have spent years perfecting the digital purchase path for products, service-related content often gets left behind.

But here’s the thing: Customers expect services to work just as smoothly as product purchases, with clear, helpful content at every step. They also expect support teams to be equipped with the right info when things go sideways.

That’s where service design — and its goldmine of content touchpoints — comes in. It’s the key to turning fragmented service moments into seamless, satisfying experiences for both your customers and your team.

User Privacy: What You Need to Know for Your Content Strategy

Do you want your personal data taken without consent? No. And neither do your customers.

The rise of data privacy concerns for both brands and customers has created a chance to connect deeper with your audience. Gone are the days when online privacy was just a checkbox for legal teams at the end of content production. Now, it’s crucial to your overall content strategy.

And with that comes challenges. Namely, delivering compelling, impactful content while navigating evolving privacy regulations.

In this article, we’ll show you how user privacy can be a powerful opportunity to build trust and transparency around your brand. We’ll cover how it impacts content marketing, the strategic use of privacy content across all stages of the marketing funnel, and showcase brands that are succeeding at leveraging user privacy for audience connection.

Web Accessibility and Inclusion: What’s SEO Got to Do With It?

If you’re responsible for crafting web content, chances are you’ve also been tasked with satisfying both accessibility and search engine optimization (SEO) requirements — not to mention creating content meant for consumption by humans.

The good news is, if you keep one simple principle in mind, you won’t have to choose to elevate one goal over the other.

That principle is simply this: Plain language wins every time.

As a business owner or marketer, in addition to crafting engaging copy that’s appropriate for multiple channels, you have myriad other considerations to address that go well beyond writing copy.

But if your engaging copy is accessible only to able-bodied individuals, there’s a chance that you are unintentionally excluding an entire demographic from being able to find, access, and engage with your brand.

Dark gray-brown silhouette of the rear view a man with a briefcase, a small child and a woman. They are holding hands.

Stock photo of an african american woman with naturally curly hair. She's staring off in the distance, wearing a cozy sweater

Personalization and Content Strategy: Making a Case for Empathy

Unless you are a content strategist that influences the content journey across every touchpoint in a fully integrated ad campaign both in and out of home, there may not be much you can do to personalize the content seen by consumers in public spaces.

However, if your content strategy work influences things like seasonal content, email, and other digital touchpoints, I’m crazy enough to think that there are opportunities for that content to be more empathetic and sensitive to the individual needs of those who consume it.

SWOT Analysis for Your Business and Content Marketing

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and Threats.

Through the process of assessing where you stand in the marketplace, you can inform actionable insights to overcome obstacles and achieve goals.

Answering These 6 Questions Can Help You Find a More Fulfilling Career

I’ve come across many people who are both successful and satisfied with their work. And as a strategist, writer, and researcher working in technology — the perfect intersection for my interests — I felt like I was on that same path to satisfaction and success.

Then, the winds of change came and blew away any semblance of job security I thought I had, leaving me to wonder what it would take to truly be fulfilled by my career.

In my quest for inspiration, I stumbled upon an article promising to “change my life forever” after answering just six questions. I was skeptical, but I soon realized that the answers to those questions would be beneficial, if not crucial, to finding the fulfillment I was seeking.