Sometimes, when the heuristic evaluations, content audits and style guides have been completed, concepts have been developed into workflows and wireframes, and visual designs begin to take shape, a content strategist has to roll up her sleeves and create content that delivers on the attributes of the brand. And other times? Well, it's just fun to flex the writing muscles and create content that shapes experiences for a variety of audiences.
Following are samples of recently published articles from my ClearVoice portfolio, where you'll find a range of articles, digital content strategy projects for brands that include Anthem, Kaiser Permanente and YP.com; for clients that include the FDA and UCLA; and sites that include LinkedIn and Fairygodboss.
Personalization and Content Strategy: Making a Case for Empathy
Unless you are a content strategist that influences the content journey across every touchpoint in a fully integrated ad campaign both in and out of home, there may not be much you can do to personalize the content seen by consumers in public spaces.
However, if your content strategy work influences things like seasonal content, email, and other digital touchpoints, I’m crazy enough to think that there are opportunities for that content to be more empathetic and sensitive to the individual needs of those who consume it.
SWOT Analysis for Your Business and Content Marketing
What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and Threats.
Through the process of assessing where you stand in the marketplace, you can inform actionable insights to overcome obstacles and achieve goals.
Answering These 6 Questions Can Help You Find a More Fulfilling Career
I’ve come across many people who are both successful and satisfied with their work. And as a strategist, writer, and researcher working in technology — the perfect intersection for my interests — I felt like I was on that same path to satisfaction and success.
Then, the winds of change came and blew away any semblance of job security I thought I had, leaving me to wonder what it would take to truly be fulfilled by my career.
In my quest for inspiration, I stumbled upon an article promising to “change my life forever” after answering just six questions. I was skeptical, but I soon realized that the answers to those questions would be beneficial, if not crucial, to finding the fulfillment I was seeking.