Writing

Sometimes, when the heuristic evaluations, content audits, and style guides have been completed, concepts have been developed into workflows and wireframes, and visual designs begin to take shape, this content strategist has to roll up her sleeves and create content that delivers on the brand's attributes. At other times, it's just fun to flex the writing muscles and create content that shapes experiences for various audiences.

The following are samples of published articles from my ClearVoice portfolio, where you'll also find a wide variety of articles, content strategy projects, interviews, recent talks, and more showcasing the breadth and depth of my experience, all written or created by me.

Dark gray-brown silhouette of the rear view a man with a briefcase, a small child and a woman. They are holding hands.

Four cards spell out SWOT. Each has a graphic in shades of turquoise, violet and teal

Stock photo of an african american woman with naturally curly hair. She's staring off in the distance, wearing a cozy sweater

Personalization and Content Strategy: Making a Case for Empathy

Unless you are a content strategist that influences the content journey across every touchpoint in a fully integrated ad campaign both in and out of home, there may not be much you can do to personalize the content seen by consumers in public spaces.

However, if your content strategy work influences things like seasonal content, email, and other digital touchpoints, I’m crazy enough to think that there are opportunities for that content to be more empathetic and sensitive to the individual needs of those who consume it.

SWOT Analysis for Your Business and Content Marketing

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and Threats.

Through the process of assessing where you stand in the marketplace, you can inform actionable insights to overcome obstacles and achieve goals.

Answering These 6 Questions Can Help You Find a More Fulfilling Career

I’ve come across many people who are both successful and satisfied with their work. And as a strategist, writer, and researcher working in technology — the perfect intersection for my interests — I felt like I was on that same path to satisfaction and success.

Then, the winds of change came and blew away any semblance of job security I thought I had, leaving me to wonder what it would take to truly be fulfilled by my career.

In my quest for inspiration, I stumbled upon an article promising to “change my life forever” after answering just six questions. I was skeptical, but I soon realized that the answers to those questions would be beneficial, if not crucial, to finding the fulfillment I was seeking.