Walmart+ Membership:
Scaling Limited Time Offers
Role: Senior Manager, Content
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"We need to launch multiple limited-time offers for members, but the current process takes too long. Can you help?"
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The Challenge: Walmart+ faced a six-month timeline for each membership offer launch, a significant competitive disadvantage when launching multiple simultaneous offers.
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The Solution: I redesigned our entire content approach from the ground up. Instead of reinventing the wheel for every launch, I created flexible content models, comprehensive templates, and a playbook that included content requirements, component guides, and pre-approved legal language that worked with any third-party offer partner.
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The Impact: We revolutionized our process. Launch timelines compressed from months to weeks, multiple simultaneous launches became standard practice, and the playbook became a training resource and the foundation for AI-powered content scaling.
