Welcome!
I'm Natalie, a UX-focused content designer and strategist with a unique blend of experiences as a journalist, content writer, and user experience researcher.
With my passion for technology and deep understanding of engaging consumers, I excel at balancing the creation of delightful user experiences with strategic content that supports a business or organization's needs.
My leadership and management skills have been honed through my roles as a practice lead and senior manager for renowned brands such as Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com.
I've also produced original content for federal agencies such as the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Products (CTP), the Food and Drug Administration (FDA), and Veterans Affairs (VA).
For those interested in learning more about my approach, my book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, is available from Rosenfeld Media and other major online booksellers.