top of page
Welcome!
I'm Natalie, a UX-focused content strategist passionate about building and leading content practices that scale.
My superpower is cross-functional collaboration—bringing together teams across disciplines to create content experiences that serve both users and business goals.
I've built content practices from the ground up at organizations ranging from Fortune 500 companies to federal agencies.
When I'm not developing frameworks and governance models, I write about sustainable content strategy, design, and the intersection of product design and marketing.
My book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, is available from Rosenfeld Media.
bottom of page