Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of experience as a journalist, content writer, and user experience researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization.
Natalie has worked in various roles as a lead strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com. She’s also produced original content for federal agencies that include the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veteran’s Administration (VA).
Her new book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, will be published by Rosenfeld Media in the Spring of 2022.